aureus-insights_logo

All Posts

10 Reasons Why Customer Experience Can’t Be Ignored

Customer Experience (CX) has seen a paradigm shift from just a good-to-have-function to one of the key differentiators and now a core strategy function for many organizations. CX is no longer limited to knowing what your customers feel about you, instead it includes taking essential actions to enhance a customer’s overall experience (by converting an unhappy customer to a happy one). Companies are offering best-in-class customer experiences over their competitors to grow faster and to be more profitable.

87% of customers think brands need to put more effort into providing a consistent experience - Kampyle

 

With that in mind, here are the 10 reasons why Customer Experience can’t be ignored any further.

CustomerExperience

Related Posts

Explicit vs. Implicit Feedback in Insurance

Today, customers expect a personalized, unique experience. Millennials not only expect a superior experience but also expect their service provider to know in advance about the kind of treatment they prefer to receive. A critical step in delivering a unique experience is to know what your existing customers think about you and your services.

Listen to the “Voice” of your Customer

Virtual assistants like Siri, Cortana and Alexa as well as other speech synthesis techniques have solved many customer use cases by offloading repetitive and mundane searches or activities.  Customer-oriented businesses leverage this technique to provide better operational efficiency and improve customer experience. They can then run analytics over the voice/audio content to derive predictions.

6 Factors to Consider Before Building a Predictive Model for Life Insurance

If a life insurer wants to build a predictive model, how should they go about it?  In this article, we explore the factors that need to be considered before beginning actual model development. We will do this by using the example of predictive models for improving persistency. (Improving persistency for a life insurer means increasing the volume of business they retain.)