aureus-insights_logo

All Posts

10 Reasons Why Customer Experience Can’t Be Ignored

Customer Experience (CX) has seen a paradigm shift from just a good-to-have-function to one of the key differentiators and now a core strategy function for many organizations. CX is no longer limited to knowing what your customers feel about you, instead it includes taking essential actions to enhance a customer’s overall experience (by converting an unhappy customer to a happy one). Companies are offering best-in-class customer experiences over their competitors to grow faster and to be more profitable.

87% of customers think brands need to put more effort into providing a consistent experience - Kampyle

 

With that in mind, here are the 10 reasons why Customer Experience can’t be ignored any further.

CustomerExperience

Related Posts

To Correlate or Not to Correlate: The Question When Finding Multiple Variables

When William Shakespeare wrote “To be or not to be” for Prince Hamlet to speak and express his contemplation for embracing the universal truth; little did he know that he would be quoted in various different contexts for different types of effects. A coward soldier saying; “to flee or not to flee”; a conniving trader evaluating an unsuspecting customer; “to fleece or not to fleece”; the colonial masters strategizing their exit; “to free or not to free”. And as guessed by you; a data scientist upon stumbling on a couple of interesting variables; “to correlate or not to correlate”.

4 Stages of Predictive Modeling and How Business Aspects Influence Them

The first step in predictive modeling is defining the problem. Once done, historical data is identified, and the analytics team can now begin the actual work of model development. In this blog, we touch on the business factors that influence model development. If you find this interesting and want a deeper dive, you’ll have the opportunity to download our whitepaper that goes into more detail on this topic.

The Importance of Having a Single View of Your Customers in 2019

An interview with Jackie Vergne, Director of Customer Success