Big data analytics find immense application across the entire business. One area which can have direct, measurable and visible impact is the area of customer service. Data has been used since the beginning of time to improve customer service, but it is only recently that the full power of predictive analytics is being applied in this function. Organizations, both large and small, are using big data analytics to deliver superior customer service and build strong customer loyalties. See below as we look at 6 ways big data analytics is driving smarter customer service.