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Persistency Measures Taken by Insurers in India

Persistency Measures Taken by Insurers in India

In our last infographic post, which you can read here, we examined some reasons why customers of an insurance company churn. For this post we look at some measures which an insurer can take to make sure their customers stick. Some may seem obvious, such as improvement in customer experience levels, but may not be easy to implement. Persistency is a tricky issue – both to measure and manage. A mix of these initiatives, coupled with the right data analytics approach can help boost persistency over a period of time. In our experience, even a 1-2% improvement in persistency can boost the top line by USD 2-3 million over a couple of years.

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About Beena Menon

Lady with strong commitments! Beena is handling the SME Insurance segment at Aureus. She has more than 24 years of experience in Insurance and have worked for renowned organizations in India and Dubai. She has completed her Bachelor’s Degree of Commerce from Bombay University. She has also completed her Associateship from Insurance Institute of India (Life Branch). Beena can be seen listening to music and cooking yummy dishes during her leisure time.

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